Painting inspired by Dalí, representing O
Inspired by the paintings of Dalí

O

Surrealism, c. 1931
Discipline
Product & Industrial Design
Year
2020
Context
Washing machine
Designed with
Riccardo Panichi

Why Dalí

Dalí makes everyday objects strange. «O» goes the other way: it takes a confusing appliance and reduces it to a single button.

A porthole opening in the desert like a soft watch. The project simplifies the washing machine: programme, temperature and spin in a few steps.

The audio guide

Simplifying the washing machine experience

While most people understand how a washing machine functions, many still encounter difficulties using them due to unintuitive controls and confusing instructions. The aim of project “O” is not to introduce new innovative features but to simplify the user experience as much as possible.

We've streamlined the machine's operation by incorporating a single button to activate and manage all functions through an intuitive display. The interface focuses on the most commonly used settings, allowing users to start a wash cycle in just four steps: selecting the washing program, choosing the temperature, and setting the spin speed.

For those who require more specific wash options, an accompanying app offers additional functionalities tailored to individual needs. This helps users confidently tackle various laundry challenges, such as washing a wool sweater or mixing colored clothes, regardless of their prior knowledge or experience with washing machines.

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